June 2012
22 posts
AD TEACHINGS: SHINY, HAPPY PEOPLE MAKE FOR CHEESY, CRINGE-WORTHY ADS →
adteachings.com
A few days ago, I had a great conversation with Luke Sullivan about the need for tension in any ad of quality. He was referring to the need for ads to acknowledge some conflict or discomfort that the consumer might feel about the product or service. Luke quoted another great copywriter, …
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